SEO Does It Work on Your Website?
Are you ready to tackle SEO and increase traffic to your Website?Well, keep watching. In this video, we'll cover what SEO is and how you can use it to increase traffic to your blog.
In a recent survey, many of you asked us to create content that will help you increase traffic for your
website. The best way is to do these things to optimize your site for search engines and in this series,
we'll cover everything you need to know to get started with SEO and by following the tips from
today's discussion , if you work in this way you can bring from one thousand visitors to your website
in a month. So let's dive in. Seo stands for Search Engine Optimization or
just how easy it is for Google to find your website. Now there are
several different search engines out there. You have things like Bing and Yahoo,
but 90% of searches are done on Google. So that's usually what we're talking about when we say
search engines and basically, search engines just go out and scour the web to find pages and index
them in their catalog. It's very similar to when you have
talked about and the location. That's pretty much Google and their indexing system
as well on the web in the cloud. So let's take a look at an example.
Now, it's natural search page with result. You can see that these are
ads, this is what's known as a knowledge graph and what it's doing is it's
pulling in a result that might be further down on the page but since Google
thinks it's answering the query really well it'll get shown up here
as well as down further on the page. Then below all of that, you have organic
results. There are ten organic results on one page
and organic listings simply mean that these results aren't paid at all.
They show up on Google because they've done a good job of telling Google
that this page is about this particular query. Then you can create content based on this search result
people will do on this topic. Now, fewer than ten percent of people will actually
ever click on the next page. If they can't find their desired content on their first page
they'll simply from here they can easily relate question that's why Google
include in this 'People Also Asked' section . Here's the biggest why SEO
is so important for your website. These top three organic results,
they get over 70% of all the clicks. This first position usually gets the bulk of the clicks. Between
35% and 40%. The 2nd will get between 20% and 25% and then the 3rd situation will get around 5%
or 15%. So, that's why it's so important to make sure that your website is first on Google. But, how
does Google even determine what should go on the first page? The biggest factor is relevancy. You
need to be sure when people are searching you website they're searching Google. Now Google uses
over 200 factors to determine what's relevant in their algorithms and there's no way that we're going
to be able to cover all of those but if we can concentrate on a few then we have a fighting chance to
get seen in the search results. In addition to relevance you'll also want to make sure that your site is useful.
All that means is that when a user clicks on your site, the information that they're looking for is easily
found. You wonder what was the last time you searched If you went to a page that you thought had
the answer but you had a hard time finding it on the page, did you stick around? Most people will
click back and go look for a different answer. So make sure that your site is also useful and that
you've arranged the answers for the topic in a meaningful way that's easier for readers to find what
they're looking for. So there are two main ways that you can work on SEO on your website and
they're called on-page SEO and off-page SEO.
On-Page SEO is simply for google and readers only have everything that they're looking for. You have all the indicators that they're looking for and really, this just means you have all the right keywords on your site. Now, with ON-PAGE SEO we can control our website very easily needed are within your control. For instance, if your site is
in the body, in the image descriptions, it also means you have supporting
keywords in it maybe "#BBQ_recipes", "#grill_temperatures", types of meat, #best_BBQ_grills" and everything else that is related to that topic.
With
Off-Page SEO, that simply means that you are making sure that other websites are linking back to you. These are called backlinks. Off-Page SEO is a little bit more out of your control because you're relying on other people to believe that your site is worthy of a link
"Now I just want to let you know, just realize that search engine optimization does take time and sometimes it can be a little frustrating when you're not seeing the results fast. But if done properly,
SEO results can appear on your website within a month or within a year at that time you have to work with content and do seo"
This was all for you today.I'll talk about one more thing another day until then everyone will be fine.
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